Job Description: Digital Media Account Manager
Position Overview:
The Digital Media Account Manager will be responsible for managing and executing digital media campaigns for our clients. The incumbent will play a crucial role in developing and maintaining client relationships while ensuring the successful implementation of digital media strategies. The ideal candidate will possess excellent communication and organizational skills, with a strong ability to analyze data and deliver effective campaigns.
Key Responsibilities:
1. Develop and maintain strong relationships with clients, acting as their primary point of contact for all digital media-related matters.
2. Collaborate with clients to understand their business objectives and develop customized digital media strategies to achieve desired outcomes.
3. Plan, execute, and optimize digital media campaigns across various platforms, including social media, search engines, display advertising, and email marketing.
4. Monitor and analyze campaign performance, providing regular reports to clients on key metrics and insights.
5. Stay up-to-date with industry trends and emerging technologies, recommending new digital media opportunities to clients.
6. Collaborate with internal teams, including creative, content, and analytics, to ensure seamless execution of digital media campaigns.
7. Manage digital media budgets, ensuring efficient allocation of resources to achieve maximum return on investment.
8. Oversee the implementation of tracking and measurement tools to accurately evaluate campaign effectiveness.
9. Stay informed about competitor activities and industry best practices to identify potential areas of improvement for client campaigns.
10. Maintain a thorough understanding of client industries, target audiences, and market trends to inform digital media strategies.
Required Skills and Qualifications:
1. Bachelor's degree in marketing, communications, or a related field.
2. Proven experience (X years) working as a Digital Media Account Manager or in a similar role.
3. Strong knowledge of digital media platforms, tools, and best practices.
4. Proficient in managing and optimizing campaigns across social media platforms, search engines, display advertising, and email marketing.
5. Excellent analytical skills with the ability to interpret data and generate actionable insights.
6. Demonstrated ability to build and maintain client relationships, with exceptional communication and presentation skills.
7. Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
8. Proficient in using digital media analytics tools to measure campaign performance and identify optimization opportunities.
9. Strong problem-solving skills, with the ability to think creatively and strategically.
10. Self-motivated, proactive, and able to work effectively both independently and as part of a team.
Note: This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be a comprehensive list of all responsibilities, duties, and skills required.